2(X)IST
Since the early ’90s, 2(x)ist has pushed boundaries in men’s underwear.
As a longtime collaborator, High Tide concepted and art directed campaigns for each new product launch—creating campaign identities and directing still and motion content. Working with photographers, directors, and 3D artists, we elevated the brand’s storytelling and visual presence across digital and video.
Creative Direction: Danny Miller
Design & Art Direction: Lilia Jiménez, David Shatan-Pardo
Photography: Christian Oita, Torian Lewin, Ben Prince, Chris Fucile
Video: Tom Bender, Waley Wang, Reed Rolling, Chris Fucile
Credits continue at bottom
SURREAL SENSATIONS
STRIPPED BACK
OFF THE CLOCK
THE GREAT ESCAPE
CREDITS
Creative Direction: Danny Miller
Design & Art Direction: Lilia Jiménez, David Shatan-Pardo
Photography: Christian Oita, Torian Lewin, Ben Prince, Chris Fucile
Video: Tom Bender, Waley Wang, Reed Rolling, Chris Fucile
Renders: Gio Medalla
Strategy: Anna Hughes
Creative Production: Mica Keeney
Hair and Makeup: Angela Reece
Props: Astrid Chastka, Lilia Jiménez
Talent: Wyatt Engeman, Brandon Good, Sergio Perdomo, Anilton Cabral, Trip Wilson, Ethan Vaughan
Design & Art Direction: Lilia Jiménez, David Shatan-Pardo
Photography: Christian Oita, Torian Lewin, Ben Prince, Chris Fucile
Video: Tom Bender, Waley Wang, Reed Rolling, Chris Fucile
Renders: Gio Medalla
Strategy: Anna Hughes
Creative Production: Mica Keeney
Hair and Makeup: Angela Reece
Props: Astrid Chastka, Lilia Jiménez
Talent: Wyatt Engeman, Brandon Good, Sergio Perdomo, Anilton Cabral, Trip Wilson, Ethan Vaughan