AZAK
AZAK is transforming mobility by integrating all essential vehicle components into the wheel, simplifying how vehicles move. High Tide partnered with their team to create a refined yet rugged identity that could speak to both engineers and investors. Leading art direction and design, we developed a custom wordmark, striking product renders, and technical illustrations that bring AZAK’s groundbreaking technology to life.
Creative Direction: Danny Miller
Design & Art Direction: Lilia Jiménez, Matthew Smith
Strategy: Thomas Pokorn, Mariah Wright
Renderings: Palam Studio
Web Development: Norm Agency