SWEET CHICK
Sweet Chick blends classic comfort food with hip hop roots and nostalgia. After High Tide crafted their visual identity a few years ago, we recently revisited the brand to art direct a fresh shoot that brings their bold diner-inspired look to life, highlighting the energy of the food and the charm of their mascot, Eggbert.
Creative Direction: Danny Miller
Art Direction: Lilia Jiménez, David Shatan-Pardo
Photography: Dylan Nelson